BRAND ACTIVATION

BET NETWORKS ❘ LOS ANGELES, CALIFORNIA
LOS ANGELES CONVENTION CENTER

VIDEO | GALLERY | MORE

OVERVIEW

In celebration of music, entertainment and Black culture, over 100,000 fans gathered at The BET Experience, an immersive fan festival built around the network’s annual award show. For the event’s fifth installment, BET Marketing retained our creative team to produce the “face” of the festival: a network-branded grand entrance and engaging welcome reception. We delivered press-generating sharable attendee experiences and a branded city of impressive structures that included larger-than-life graphics of network stars, a grand entrance arch souring over thirty feet tall, and high-impact video content displayed in custom architectural frames.

SET DESIGN & BUILD

CONTENT CREATION

PERMITS & LOGISTICS

ENGAGEMENT STRATEGY

VIDEO

In celebration of music, entertainment and Black culture, over one hundred thousand fans gathered at The BET Experience, an immersive fan festival built around the network’s annual award show. For the event’s fifth installment, BET Marketing retained H&9 to produce the “face” of the festival: a network-branded grand entrance and engaging welcome reception. This branded city of impressive structures included larger-than-life displays of network stars, a grand entrance arch souring over thirty feet tall, and high-impact video walls contained in designer frames.