THREE HEARTS LAUNCH
THE EBELL | LOS ANGELES, CA
OVERVIEW
For the launch of Johnny Depp’s Three Hearts Rum, Hudson & Nine transformed the historic Ebell of Los Angeles into an immersive brand experience—cinematic, sophisticated, and unmistakably cool. Deep oxblood draping, amber lighting, vintage-inspired furnishings, custom fabricated bars, and high-impact brand projections created a richly layered world, with subtle references to the rum’s Caribbean origins woven throughout. A museum-style exhibition traced Three Hearts from concept to final bottle, with custom vitrines showcasing prototypes, packaging components, manufacturing artifacts, and design iterations alongside a photography gallery documenting the brand’s evolution. Guests were invited inside the making of it—experiencing the craftsmanship and creative process behind the finished product.
The story then shifted from seeing to tasting. A progression of bars offered distinct specialty cocktails designed around the rum, creating moments of discovery throughout the evening, while master flair bartenders transformed service into performance. An interactive Cuban-inspired mercado paired Caribbean flavors with specialty cocktails, connecting the tasting journey back to the cultural influences behind the spirit. As the night unfolded, discovery gave way to celebration. Live performances—including Matteo Bocelli—anchored a star-studded Hollywood party with guests spanning music, film, and culture, including Steven Tyler, Beck, and Jerry Bruckheimer. Part brand exhibition, part tasting journey, and part unforgettable night out, every element was designed to let guests experience Three Hearts rather than simply introduce them to it.
GALLERY
CREATIVE PROCESS
