OVERVIEW
For Rémy Martin’s sponsorship of the Asia Society Spring Gala, Hudson & Nine developed and produced “Passport to Luxury,” a co-branded immersive experience inspired by the international, culturally engaged profile of the event’s guests. VIP attendees were welcomed with personalized Rémy Martin luggage tags before entering the Centaur Lounge, a first-class airport-inspired brand environment featuring custom flight maps, global destination graphics, product storytelling, and an elevated cocktail experience.
Our team led the concept development, experiential design, custom fabrication, product integration, and onsite production. The event also featured several elements from a modular brand activation kit developed to create a consistent and elevated Rémy Martin presence across sponsored events. Designed for repeated use in a range of environments, the system allowed the brand to maintain a cohesive visual identity while adapting to different event formats and footprints.
The result was a polished sponsorship experience that connected Rémy Martin naturally to the gala audience and transformed the brand’s presence into an integrated part of the evening. By incorporating reusable elements from the broader activation system, the experience also extended the value of the creative well beyond a single event.
