OVERVIEW
For the release of Guns N’ Roses’ limited-edition collector’s box set, Hudson & Nine led the experiential design and production of an immersive press event for Universal Music in Los Angeles. Drawing from the band’s iconic visual history, we transformed The MacArthur into a layered “rock-and-roll chic” environment that celebrated the music, memorabilia, and rebellious spirit behind the release.
Our team developed the experience from concept through execution, including space planning, original graphic design, custom fabrication, rental curation, and product activation. Archival imagery and brand memorabilia were reimagined as a custom seamless wallpaper pattern, while a larger-than-life replica of the collector’s box transformed the product itself into a high-impact installation and immersive photo booth. A custom-designed listening station gave guests exclusive access to unreleased tracks, creating a direct and memorable connection to the music and the collector’s edition.
The event brought media, influencers, and music-industry guests into the world of Guns N’ Roses, generating social content, press attention, and excitement around the launch.
