CPB Milestone

Festival Design & Branded Architecture for BET Experience

COMPANY CULTURE

CRISPIN PORTER BOGUSKY NEW YORK, NY
INDUSTRIA STUDIO


OVERVIEW

Hudson & Nine transformed a vintage industrial venue into an immersive holiday celebration for Crispin Porter Bogusky, inspired by the agency's own iconic ampersand. Built around the theme "&," the event featured a striking black-and-white design palette, custom ampersand projections, and lounge-style environments that invited guests to mingle throughout the evening. Interactive food and beverage experiences, including the Gin & Juice Bar and Fire & Ice culinary activations, brought the concept to life, while guests embraced the theme by arriving as famous pairings like Romeo & Juliet, peanut butter & jelly, and Netflix & Chill. By weaving the agency's identity into every detail, the celebration became a highly personal, engaging experience that encouraged creativity, conversation, and festive fun.



GALLERY