RÉMY MARTIN BRAND ACTIVATION

NEW YORK CITY, NY

OVERVIEW

Hudson & Nine developed and executed a creative “Passport to Luxury” concept as a co-branded immersive guest experience for Rémy’s sponsorship of the Asia Society Spring Gala. Perfectly aligned with the jet-setter demographic, VIP guests were welcomed with personalized Rémy Martin branded luggage tags and invited to enjoy cocktails in the “Centaur Lounge”, a first class airport-inspired members club. The design featured co-branded colors, flight maps connecting Rémy travelers to Asia Society destinations worldwide, and tastefully integrated product display.

CREATIVE PROCESS