MAKE IT MAGNIFIQUE

French cheese is the gold standard when it comes quality, but beyond creating a cheese plate, “fromage” is a mystery to most Americans. To solve this problem, we helped Cheeses of France Marketing Council plan an educational pop-up experience to increase product knowledge and affinity. Brining the “Make It Magnifique” campaign to life, our creative director designed a tasting market at Westfield mall that inspired participants to enhance their cooking with this masterful ingredient. The design concept incorporated geometric cheese art and an educational narrative into a striking space that welcomed over 2,000 shoppers.